DAWN
MASTERMIND
Where Business Becomes Simple
Designed for ambitious & passionate women with a great idea ready to grow a 6-figure online service business that will last.
This Mastermind has been crafted to provide every strategic step required to sustainably grow an online service business to 6-figures and beyond.
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You've got a great idea and have already started the business but things seem a tad more complicated then they should be.
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You are filled with passion and drive but you have hit a wall. You are not sure what the next strategic steps are to move to 6-figures.
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You are ready to automate parts of your business and create sales funnels that work while you sleep so that you are not glued to your laptop.
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Let business become simple. Welcome to Dawn.
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Duration: 6 month locked container
Intake Cycle: 2 cycles per year
Number of People: Max 12 women per intake
Next Intake: Next intake Sep 2022
no fluff, only calm & grounded strategy
An Introduction of the DAWN MASTERMIND
from our founder
Caitlin Taylor
DO YOU RECOGNISE YOURSELF AS THIS WOMAN?
It is important to us that the women inside our Dawn Mastermind are like minded, encourage each other and have similar ambitions and goals. Why? Because when we rise we rise together. This Mastermind becomes a sisterhood of powerful women and that is what creates powerful transformation.
Where Business Becomes Simple
What we believe to be true about business is this: The simpler you make it the higher you will rise.
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Trust us on this. When you step inside Dawn one of the first things that we will do together is look at what you can STOP doing, what you can delegate and where you can switch focus.
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We know that you have no intention of being glued to your laptop. This may have been how things were when you first started, and we both applaud and admire your determination and dedication.
But you are at a new level now, where things get to be easier and you get to experience life and business in a new way.
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Say Hello to...
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Mornings waking up in Egyptian cotton sheets drinking coffee and listening to the breeze in the trees. Such tranquillity in your mind.
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Having time for self-care and "me time". Walks in the forest, spa days with the girls and a delicious glass of wine while you soak in a bubble bath.
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Calm & productive team meetings that highlight how well your business is doing. With automation running in the background, everyone gets to focus on their strengths and that is why your business is growing.
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New business ideas formulating in your peaceful and well-rested mind that expand your services to serve more people more seamlessly.
this is what you need
to make things simpler
Inside our DAWN MASTERMIND we have an extensive vault that houses "show & tell" videos, templates, checklists and documents that will guide you every step of the way in your business.
Feel free to dive in yourself or invite your OBM/VA to explore all the technical aspects to automate your business as much as possible so that you can spend your time focusing on what you are good at.
its that simple
your roadmap to success
When you step inside DAWN we will take you through a defined roadmap that will lead you to 6-figures.
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It starts with refining your marketing, branding, content, sales & launch strategies.
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Next, we look at what can be streamlined and automated in your business and sales.
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Finally, we prepare you to expand your team so that you focus on what you are good at.
What we Will Cover
The 9 Simple Steps within your roadmap
Our approach is very hands-on and practical with an emphasis on "show & tell". Inside our dedicated vault, you will find access to 9 essential steps to grow and scale your business.
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The vault is open for your OBM or VA to explore as well. We understand that when you focus on your strengths and delegate tasks, you will not only be more productive but a happier businesswoman.
STEP 1: Business Plan & Financial Forecasting for 6-Figures 1) Review & find complete clarity on the problem you solve, your target market, niche & ideal client. 2) Build a Sales Forecast that meets your financial goals. 3) Create your Unique Selling Point (USP) in the market.
STEP 4: Sales Funnels that Convert as you Sleep 1) Learn the power of Sale Funnels so that you can leverage them. 2) Build an email list using Active Campaign and finally have high-converting leads. 3) Receive "step-by-step" instructions on how to build sales funnels. 4) Create high-converting Landing & Sales Pages. 5) Create unique freebies & low-ticket offers for your funnel.
STEP 7: Successful Sales & Onboarding 1) Learn the psychology behind sales. 2) Learn & then create your own KEY to having high-converting sales pages & calls. 3) Learn how to handle objections and close a sale. 4) Practice sales calls to ensure you have a 90% closing rate. 4) Build an automated onboarding process using Dubsado that includes proposals, client agreements and welcome packs.
STEP 2: Marketing & Brand Strategy 1) Create a marketing plan based on your skill set and where your audience is situated. 2) Create a potent brand that attracts your ideal client. 3) Leverage social media for your benefit (Instagram, LinkedIn, Facebook)
STEP 5: 6-Figure Content Strategy 1) Learn how to write captivating content that generates leads. 2) Build and schedule a content plan that runs itself using Airtable and Later.com. 3) Learn how to repurpose content effortlessly.
STEP 8: Passive Income Course Creation 1) Learn and create your own passive income courses on Membervault. 2) Learn how to structure the course to make it effective and guide your client through to achieving results.
STEP 3: Offers & Services that Sell 1) Build & deliver premium offers and programmes. 2) Build and deliver sought after "done for you" services. 3) Create high-converting Lead Magnets & Masterclasses.
STEP 6: Launch Strategy that Works 1) Learn and implement our SIGNATURE launch strategy that has a 95% success rate of generating 5 figure launches. 2) Create a repeatable launch process around your Marketing, Content & Sales strategies.
STEP 9: Team Expansion 1) Understand when and how to hire. 2) Receive a breakdown of what positions are the most beneficial to your team. 3) Learn the skill of interviewing and managing a team.
THIS IS WHAT IS
INCLUDED
to support you as you Rise!
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CALLS & SUPPORT
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1 x 90min Strategy Call with Caitlin at the start of the programme.
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2 x mindset & coaching calls with Caitlin (Alternate Tuesdays 12 pm CET)
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2 x workshops with Caitlin and the Born to Rise team for full implementation (Alternate Tuesdays 12 pm CET)
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A dedicated Membervault where you will find all the videos, templates & documents you will ever need.
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A private Slack community for "between-session" support from Caitlin & team as well as a place to co-create with each other.
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Checklists and process flow documents that give you a bird-eye-view of what you are creating and the exact next steps.​
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Daily Whatsapp broadcast directly from Caitlin called the "Dawn Daily Dose" to keep you motivated and excited.​​​
BONUSES & GUEST SPEAKERS
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Hypnotic track for deep subconscious reprogramming to help you uplevel, by Rosalie Rochstetter.
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5-Day mediation challenge to cultivate a self-care practice, by Bryre Roots.
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Guest appearance of Nervous System regulation as you scale, by Laura Larios
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Money Mindset BONUS module to rewire your mind for abundance.
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Organisation & Productivity BONUS module to help you prepare for scaling.
SOFTWARE WE TEACH YOU OR YOUR VIRTUAL ASSISTANT TO USE
THE QUESTION IS
Are You Ready?
Is this a good fit for you?
We take our application process very seriously to ensure that the women stepping through our doors are primed and ready for the level of success and business.
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We have intentionally provided these guidelines to ensure that the accepted women can encourage and support each other at this next level and have the essential groundwork already done, which will be a springboard for their success.
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If this Mastermind is not a good fit for you right now, that does not mean that you won't be in the future!
not a good fit right now
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You are just starting out as an entrepreneur in the online space.
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You have not decided on your business idea, the problem you solve, or the solution you provide.​
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You are unclear on who your ideal client is.
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You have not supported clients yet.
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You struggle often with self-sabotage, imposter syndrome or feelings of not being "enough".
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You are a Life Coach (unfortunately, this is too broad and incredibly difficult to market, we suggest you niche down).
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You do not feel ready to put in the needed work to succeed.
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You are easily overwhelmed and require some level of hand-holding.
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You do not like social media and feel reluctant to market yourself on those channels (IG, Linked In, Facebook).
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You are looking for a "quick fix" and are not ready to lead yourself through the materials & implement them to see results from a self-motivated space.
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You are looking for a purely feminine approach to business (we pride ourselves on our masculine structure).
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You do not like talking about money or feel uncomfortable charging people for your services.
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You are uncomfortable with using or learning new software.
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You are looking to run your business purely from a place of embodiment & are not prepared to learn and implement needed strategies.
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You are not ready to make growing and scaling your business a priority in your life.
you are a great fit!
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You are a coach, consultant or another online service provider who already has a clear business idea, niche and ideal client you target.
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You are clearly able to explain the problem you solve in the market, whom you solve it for and how you solve it.
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You are looking to expand your product suite, refine your marketing activities, and add sales funnels and other automation to streamline and scale your business.
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You have already supported clients and feel confident in the value of what you offer.​​
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You see the value of social media & are prepared to be on multiple channels to test what works.
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You have a committed and strong mindset to move through obstacles but want to be around like-minded people to share, reflect and elevate.
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You are in this for the long haul and want to create services that provide value to your clients and stand the test of time.
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You are self-led and require little hand holding.
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You do not get overwhelmed easily.
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You are ambitious and see the good that you can do in your life and the lives of others when you are better resourced with time and money.
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You have a deep level of self-trust and belief in yourself and your ability to succeed.
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You are prepared to test and refine strategies to find what works for your business model.
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You are ready to lean in and prioritise growing and scaling your business.
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You are excited to be part of an intimate community of women all committed and determined to make their dreams a reality and experience themselves as a 6-figure leader.
SIT BACK AND
HAVE A COFFEE
we have you all covered
DAWN MASTERMIND INVESTMENT
Every single woman who steps into this container steps into a community that is eager to succeed and create impactful services that make a difference in people's lives.
When you step through our doors we make a promise to support and guide you to achieve the success and simplicity in your business that you have been dreaming of.
WHAT'S INCLUDED
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1 x 90min Strategy Call with Caitlin at the start of the programme.
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4 x group coaching calls/workshops per month (Tuesdays 12 pm CET)​
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A dedicated vault where you will find all the videos, templates & documents you will ever need.
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A private Slack community for "between-session" support from Caitlin & team as well as a place to co-create with each other.
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Checklists and process flow documents that give you a bird-eye-view of what you are creating and the exact next steps.​
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Daily Whatsapp broadcast directly from Caitlin called the "Dawn Daily Dose" to keep you motivated and excited.​​​
INVESTMENT
€5,500
or €920 per month
MEET YOUR
CONSULTANT
CAITLIN TAYLOR
Welcome to Born to Rise! When I left the corporate world in 2017 and decided to start my own online service business, I did not know the first steps.
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I stumbled around in the dark convinced that having been a Project & Change manager for 11 years that starting an online business would be a piece of cake. I was sorely mistaken.
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After 2 years of struggling to get things off the ground I invested in my first business coach and since then have invested more than €38,000 in Business; Content; Marketing; Sales & Mindset coaches.
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I realised that there was a gap in the market to create a business consultancy that provided workshops, courses and Masterminds that specifically focused on the strategy, templates & "step-by-step" procedures that are needed to not only build but SCALE a business to multiple 6-figures.
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Thus, Born to Rise was born in June 2021. Since then we have guided more than 42 women to create online services businesses.
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I am incredibly proud of what we have created, the team behind the scenes and the clients that we support. Welcome to our world.
x Caitlin
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